“Shoot low boys, they’re ridin’ Shetlands.” — Lewis Grizzard
Interesting quote, huh? And kind of funny, too, when you picture a bunch of big, burly cowboys coming over the hill bumbling along on little horses.
Of course, the message is pretty simple: sometimes you have to adjust your strategy to win. And one group you’ll need to adjust for is coming over the proverbial hill: millennials — those born between 1981 and 1997. And yes, they’re riding Shetlands. Put more simply: they’re different. And if you understand those differences — and adjust your aim — you and your bottom line will be just fine.
Why adjust? For one, millennials now outnumber the baby boomer generation. That makes them the single largest generation — 75.4 million strong.
But even more important than their numbers is what they’re preparing for: buying homes. According to Trulia’s 2017 housing report, 83% of millennials say … Read the rest
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