If you are a small business owner then you understand the importance of saving costs. Most of these businesses are beginning to make their logo in a bid to save money. Luckily for small business owners, the making of a logo is not hard and can be done with a few tips. There are proven tips that can make the creation of logos quite simple. From this article we will see some of the tips that you can use for your logo making.
First, you need to know the brand of your business because your logo should be designed in a manner that will communicate your brand to the public. Logos need to be a representation of what a business does in a creative graphic way. It is no secret that designing a logo when you do not know the brand of your business will be extremely challenging. You therefore need to make sure that you know your brand before creating the logo.
You may prefer logos that are straightforward compared to the more elaborate ones. A perfect example would be a business that sells wedding cakes. Some of the wedding cake businesses may choose to have a logo that only bears the name of the business only and an image of a wedding cake which makes it so simple for those looking at it to know that the business is about.
There are other options for those who do not want images in their logo, and one of the options is the text-only logo. In fact they are quite effective, to say the least. You, however, need to use a few strategies to ensure a logo that only has texts to be effective. It needs to have texts that of the right size, and font so that it can be easily read. You can use the fonts to show the brand of your business through in that if you have a business known to be elegant, then the fonts you choose should be seen to reflect that. Normally, when text-only logos are made they only include the name of the business.
Do not underestimate the significance of color in the creation of a good DIY logo. Designers advise that not more than three colors should be used in one logo. When you keep the colors to a minimum, you will benefit from the use of color to captivate onlookers without unnecessarily tiring the brain with too many colors. If you make a logo that has so many colors then it will be unattractive due to the busy appearance. Besides if your logo has many colors printing becomes very costly because each color is charged differently especially in sports teams where the logo has to be printed on many items.
These tips will get you started as you make your DIY logo.