There’s no exaggeration that a mobile app is the magic wand that can take your brand to the newer heights in the market. It is the tool that can empower a startup to outshine the competition and generate higher revenue. But, is this so easy?
No doubt, mobile app development has opened newer doors for the startups to reach their audience, cater to their needs, and enjoy higher ROI. But, there are various startups still struggling with how the leverage the benefits of this opportunity. Many startups, despite that the market is being ruled by mobility technology, are confused about how to build a mobile application with limited resources and no prior market experience.
Does this sound similar? Are you one of these startups? If so, consider this article as a roadmap to effective mobile app development for your startup.
Mobile App Development Roadmap:7 Steps Startups Should Consider
It’s true that a lot many factors come into play depending on the challenge you are facing while developing an app for your startup and establishing as a brand. But, here I’m taking the four major challenges, i.e., fund shortage, no experience with the market, lack of ideas for promotion, and earliest returns into consideration. And based on those, this is the roadmap to launch a perfect mobile app for your startup:-
1. Understand Customer’s Pain Point
The initial step is to come up with an app idea that customers want. Rather than going with the flow, unveil the pain point of your end users. Understand what their needs are and how can you cater to their needs in the most effective manner. Based on the insights gained, decide your app idea.
This app discovery process can be tiresome, but is crucial for the survival of your application (and startup, too). So, put your best efforts into the process.
2. Validate Your App Idea
Now as you have an app idea, don’t just hire a mobile app development agency and begin with the development process. Instead, bring your research team on board and do extensive market research. Determine if there’s an app based partially or wholly on your app idea. The tech-savvy audience of today does not entertain the app replica. So, look forward to app validation. Ensure that the core feature of your mobile application is unique and impressive enough to take the market by storm.
Along with, also decide how you will reach to your audience, i.e, look into the prime technical aspects. Determine what type of app you want to build, what platforms you will consider, what type of design you want, which app monetization model you will invest in, and so on. These factors will not only help you build a blueprint of your startup app, but will also help to know how much does it cost to make an app.
3. Hire an App Partner
The third and most tricky step is to find the right app partner. While the market is flooded with the mobile application development companies, finding the right mobile app development agency is still a challenge. If you are facing it, I would recommend referring to this guide.
4. Build an MVP
Keeping the aforementioned challenges, the next step is to build an MVP (Minimum Viable Product). An MVP, in a layman’s language, is the simplest and shortest way to turn your app idea into a business, based completely on the core functionalities of the app. This concept, as per the top mobile app development agency, act as the right solution to the challenges startups face during mobile app development. It enables you to build an app at the lowest mobile app development cost, enter the market at the earliest, and test your app idea in the market.
If found successful, you can add more functionalities and launch a full-fledged app with the possibility to undo any action later.
5. Focus on Testing
Often overlooked, testing plays a pivotal role in helping you launch your perfect mobile app and skyrocket your startup reputation. To ensure that your user remains hooked to your app, look into the quality assurance. Test every single module of your app and approve only when found bug-free. Besides, connect with the beta testers and request them to test your app before the app launch. This will give you an overview of the issues that a non-tech user might face, and thus, provide you with an opportunity to maintain your app before making it available in the market.
6. Launch Your App the Right Way
Believe or not, the date and time you prefer for launching your mobile app also affect your app success. If, let’s suppose your app providing seasonal services in an off-season, it won’t gain momentum in the market. Likewise, launching your application when a tech giant like Apple and Google are introducing something new is also ineffective. So, consult with your mobile app development agency and pick the right date and time for accelerating your app success ratio.
7. Invest in App Promotion
It’s true that startups have limited resources. However, you cannot neglect the importance of promoting your app especially when a myriad of startups and established enterprises are in the league. Discover the newer ways to promote your app for free and market your app. Also, maintain a minimum budget for paid promotion. Since the mobile app holds the potential to provide you with the requisite ROI, do not hesitate to make some investment.
With these 7 steps, I hope you have gained the adequate knowledge about how to build a mobile app for your startups. So, what’s your next move? Ready to invest in mobile app development or still have some doubts? Share in the comment section below.