Marketing for Dummies

When it comes to marketing, many of us think we know the scoop. However, marketing is, for one, more than simply advertisements, and two, simply much more complex than you may realize. For example, if I show you an ad featuring young women sporting Ulta Beauty products, who would you say is my demographic? Is it a.) the elderly, b.) milennials, or c.) rural communities? The answer is b, which may or may not surprise you. When advertising, your demographic should inform and influence all of the decisions when it comes to a given ad campaign.

For example, the subject of your ads should reflect the target of your ads. In the example above, the ad features young people and is targeting young people. Another example is the use of a specific brand of beauty product to make the actors in the ad more relatable to young people. What all … Read the rest