If there is one thing that my experience as a startup marketer has taught me, it’s that there’s no such thing as a magic silver bullet. While helping startups market themselves, expand, and grow over the past two decades, all too often I have run into business owners hoping for a magician and while I am definitely good, magic is for fairy tales.
Great marketing can create awesome results. There is absolutely no denying that. However, many people expect that a single campaign will instantly cure all of a business’s ills overnight, and that simply is not how it works 99.9% of the time.
Although breaking that illusion can be difficult, not only for the client but also for yourself, once you get through that, you now are in the perfect position to make a real lasting change on a realistic timeline.