One of the most effective ways to convey what your solution or product is all about and to reach customers with engaging and highly accessible brand content is to use animated videos. But no matter how engaging and creative they may be, ultimately the bottom line is to convert prospects into sales and leads.
Animated videos created by the likes of NRG Digital typically are at the top of your sales and marketing funnel. It is the type of content that your business can use for pay per click campaigns and share on your social media accounts. The best-animated videos are able to speed up the sales cycle process from prospect into a lead into a sale.
In order to measure the ROI on animated videos, it is essential to understand where your videos are located in your overall marketing funnel. The necessary metrics for measuring ROI include the number … Read the rest