High end fashion merchandising entail marketing and managing the latest fashion trends. Recognized designers and buyers in the fashion industry are the ones who set theses trends. High end fashion designs are made of high quality fabric and not like other designs that get sold in mass at a lower price to market retailers. Most retailers work with a team which helps them investigate the latest fashion trends and observe sale of products. They have the skills and experience to identify fabrics and textiles that are of high quality. Merchandisers display their items at certain times and identify the right time to distribute their products to consumers.
High end fashion designs have unique styles and can be quite expensive. Brands such as Gabbana, Prada, Gucci and Dolce are known to make high end fashion designs making them the most influential. The features, style and fabric is what eaily distinguishes them from the rest of other brands. Before the products get sold in the market, their styles are the first to get displayed on runways and on major fashion publications. High end fashion designs are also custom made and can also be made on order. Production of ready to wear attires is done in large volumes and made in standard sizes. Merchandiser do fashion branding and marketing together with fashion buyers and suppliers.
There are a few brands that are well known in the fashion industry. The decision of customers when selecting attires is influenced by top designers such as Giorgio Armani, Marc Jacobs, Stella McCartney and Alexander McQueen who are well known trend setters. This is seen on majority of low priced clothing are usually a replica of high end fashion. Fashion trends that are expected to be seen during coming seasons are usually a prediction made by fashion merchandisers. They are also tasked with making sure that their products are available at major retail stores.
Additionally, the merchandisers design the shelves themselves with the thought of luxury consumers in mind. This way high end consumers will get attracted to their products because of the value and quality.
Fashion trends and names of brands are what consumers look out for when buying products. It is important to have the right skills if you want to be a successful high end merchandiser. The key to success is getting to have excellent communication and analytical skills. You also have to understand patterns and colors in fabrics that consumers love.
You have to have a strong sense of style as well as go for business training to be a successful fashion merchandiser. Obtaining a fashion degree can create great opportunities in diverse fields. Majority of fashion merchandising students get to choose careers in management roles in the fashion industry or work with major designers and manufacturers. Getting a fashion degree is important but you also need to have the passion to be a great designer.