When it comes to marketing, many of us think we know the scoop. However, marketing is, for one, more than simply advertisements, and two, simply much more complex than you may realize. For example, if I show you an ad featuring young women sporting Ulta Beauty products, who would you say is my demographic? Is it a.) the elderly, b.) milennials, or c.) rural communities? The answer is b, which may or may not surprise you. When advertising, your demographic should inform and influence all of the decisions when it comes to a given ad campaign.
For example, the subject of your ads should reflect the target of your ads. In the example above, the ad features young people and is targeting young people. Another example is the use of a specific brand of beauty product to make the actors in the ad more relatable to young people. What all of this really comes down to is knowing your demo and doing right by them. They are, after all, the crux of your business overall. Your customers ARE your business, and so you should know how to talk to them, so to speak. So, one way to more successfully target your demo is to conduct a focus group. Focus groups are exactly what they sound like, a group of people whose job it is to help you focus a product, service, or ad campaign to better tailor it to the given demo.
They do this by previewing the product, service, or ad, prior to mass distribution and give feedback to help improve the product, service, or ad prior to release. This can be instrumental in crafting a viable product, service, or ad campaign and, thus, to your business overall.